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Tuesday, September 04, 2007

All Bran Snack Bites- pseudo green junk food

Well, I've found my latest example of junk food that disguises itself as healthy food.
The commercials for Kellogg’s All Bran Snack Bites humorously shows a guy at work telling people that his Snack bites taste great right before each of them does a "spit take" of astonishment in his face.
Then the announcer sums it all up for us...."All Bran Snack Bites taste great" we should all be surprised and shocked that something with (gasp!!) fibre actually tastes good.
Why, I thought, would it taste SO great? So I went into my cupboard to find a box of All Bran bars---Second ingredient is Sugar (third is Bran). I was far from impressed.
Then at the grocery store I stopped to check a box of the snack bites. First ingredient is sugar!!
They could have said "we added enough sugar to make these delicious, give you your starchy snack fix, and leave you hungry for a second package or another snack in 45 minutes", but that wouldn't sound like a pseudo-health claim. They've piggybacked on the good name of All Bran and created a sugary snack food that happens to have 5 grams of fibre.
By contrast, an orange or a pear has 4 grams of natural, unprocessed fibre with no sugar, salt, additives, preservatives, palm kernel oil shortening or milk ingredients (as Kellogg’s lists in the ingredients).
There are two things that really irk me about this. First is the insinuation that food companies always make in commercials that food supposed to be good for you must obviously taste the commercials that say "it has soy.....but honestly it tastes good" if soy protein didn't taste like whatever flavoring it was given.
Second is the marketing and subsequent over-consumption of processed starchy foods that we never get tired of eating, and which are believed by many to have caused the modern obesity epidemic we see around us.

Here's a question to ask yourself. Do you think that the best way to get fit and healthy is to eat mostly processed foods that have health claims on them, sit on a shelf almost indefinitely, and come in a box or can?
Isn't it possible that the best food to eat is that which is simply whole and natural?
A biased question I know, but hopefully you'll think twice about what "healthy food is"

To find out where to get fibre in your diet, check out 2003Volumes/Vol14no6supplement.pdf


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