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Tuesday, September 04, 2007

Pseudo-Green

I’ve been thinking of this term for a while to describe the trend of things that are marketed suggesting health but in fact are not healthy.
Trans fats are the most recent and perhaps widespread example, but marketing companies have been working for years to keep eating food that we don’t need and which we never get tired of eating.
What are the green things that these pseudo green products are piggybacking on? Organic food, vegetarian, trans fats, and so on.
I recently passed a KFC restaurant and the sign outside told me that a meal was free of trans fats…..Thank god !!!

How ridiculous that a restaurant such as KFC can make a health claim, when the food itself is inherently Unhealthy!!
At a recent talk to 80 people I asked how many people knew what trans fats were, and only a handful of people raised their hands. To be able to state that something is free of trans fats while being obscenely high in saturated fats. This is clearly a useless and misleading health claim if it can be used for inherently unhealthy food.
Pseudo green.

1 Comments:

  • Your above commentary could not be more true. Unfortunately many people hear catch phrases from nutrition experts that they utilize in the navigation of today's maze of processed, unhealthy foods. What are some of these buzz words that have been mentioned in recent years? "Trans-fat", "Low-carb", "Saturated fat", "Low-calorie"... the list goes on and on. Many of us do not know how to weigh the pros and cons of these, nor can we look at the big picture of how good this food is. Manufacturers of these major food brands use high-priced marketing companies to ensure that this big picture is hard to discern.

    Sure, a food may be marketed that one serving is only a meager "100 calories", but what else is in the food to make it tasty and convenient? And what is the sugar/fat content, conveniently not mentioned in the "100 calorie" catch phrase?

    The only solution that I have been able to come to is to stay away from processed foods as much as possible. It seems to be the only way to have foods that are not adultered beyond recognition!

    By Blogger elle456, at 9:35 AM  

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