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Tuesday, September 04, 2007

Sesame Street brought to you by….Corporate America

Like so many people who grew up in the 70s and 80s, some of my fondest and strongest memories of childhood surround watching Sesame Street. I trust it. Its’ safe.
So how crazy is it that a show which preaches eating healthy food now being sponsored by McDonalds!
Not only that, you (or your kids) are forced to watch the ads, as they start the show off with a 30 second clip with Muppets before rolling through a series of advertisements.
What are the ads?
1) Sandals resorts- This I have no problem with
2) McDonalds- Remember in Supersize me when they talk about Ronald McDonald and his effect on kids?
3) A website that gives you information about your kids Asthma! As if that’s normal. Not to mention the fact that there is great reason to believe that the processed and preserved food full of sugar, fat, salt and dairy products is in part to blame for the rise in childhood asthma
4) An organic food company pitching organic cows milk formula. A potential contributor to asthma & allergies
We just picked up a DVD set called “Sesame Street Old School” which shows episodes, songs and clips from way back in the day. It’s a very refreshing change, and reminds me of what made Sesame Street so unique. Instead of corporate sponsors, the show was famously brought to you today by the letter “R” and the number “7”. Instead it’s being brought to you by big pharma and the fast food industry….

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